I want every project to feel like something. Something with story, purpose, a little edge, and always bold.
Brand and identity design with story, purpose, and a little edge.
I'm a brand and identity designer with 7+ years of experience, currently Creative Director and Brand Identity Manager at Kona BBQ, where I shape the whole look and feel of the brand. That covers everything from the logo on the bottle to the campaign in your feed.
What I really care about are the details that make a brand stick. The right type, the right color, the small choices most people never notice but always feel. Strategy matters to me, but so does the moment it all comes to life.
Across branding, packaging, social, advertising, photography, and merch, my goal stays the same: keep it sharp, keep it consistent, and never let it get boring.
When I'm off the clock, I'm a proud cat mom to two beautiful shadow angels. I love a little magic in everyday life, so you'll usually find me deep in a fantasy world, planning my next renaissance faire, in the boxing gym, or reading my chart.
A featured look at my work with Kona BBQ, plus a snapshot of what I do across every category.
Leading the visual evolution of KONA across packaging, ecommerce, digital, and campaigns, with a cohesive brand experience that drove real results.
View case study →Full brand leadership, from strategy through execution, in house or embedded with your team.
Positioning, narrative, naming, and the lore that gives a brand a reason to exist.
Logos, type, color, and design systems built to scale and stay consistent.
Structural and graphic packaging design from concept to final print files.
Campaigns, photo shoots, and content, all directed to one clear vision.
Everyday systems and launch moments that keep the feed sharp and consistent.
Amazon content, apparel, and product extensions that convert and delight.