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Case Study

Awake At Last

Merch, Release Art, Ads & Flyer Design

Awake At Last is an alternative rock band with a cinematic, dark-futuristic brand aesthetic. Their visuals lean into supernatural symbolism, cyber-grunge textures, and emotionally charged themes, creating a world that feels intense, mysterious, and immersive. I design the merch, release art, ads, and flyers that carry that world into fans' hands and feeds.

Merch Design Release Art Ad Design Flyer Design Tour Collateral
Awake At Last visual design collection: song art, merch design, digital promo, and hand drawn apparel
$1K+
Per show in merch
Primary
Designer
Hand drawn
Every design on iPad
01

Merch Design

Merch is where the band earns most of its living, so it earns most of my attention. Every piece is drawn by hand on iPad and taken all the way through to a finished ready to print product. The Be Not Afraid hoodie paired a moth and moon illustration on the chest with lyric typography down the sleeves and glow in the dark ink that lit the artwork up in a dim room. The Growing Pains launch tee paired a hand drawn serpent on the front with lyric typography on the back: "give me the hurt so I can grow from here."

The Awake At Last merch collection shown on models, not band members
Merch collection shown on models. Not band members.
Be Not Afraid hoodie with moth and moon illustration, sleeve lyrics, and glow in the dark ink Growing Pains launch tee with hand drawn serpent front and lyric typography back
02

Release Design

Every single gets its own cover art and a set of promo ads. Different subjects each time, same AAL frame around them. Recent releases include Be Not Afraid, Black Masquerade, Ghost Ghost-Ghost, and Growing Pains, each with a full "Streaming Now" ad system built for both desktop and mobile. I also designed the cover for Future Rock, the band's own curated Spotify playlist, which now sits at 2,505 saves and counting.

Awake At Last single covers: Be Not Afraid, Black Masquerade, Ghost Ghost-Ghost, and Growing Pains Streaming Now ad system across desktop and mobile for Black Masquerade, Be Not Afraid, and Growing Pains Future Rock, the Awake At Last curated Spotify playlist, on desktop and mobile
03

Tour & Radio

Placements outside the band's own channels expand the world further. Awake At Last shared a tour with Above Snakes, and I designed the tour lanyard, marrying both bands' marks into one ouroboros crest for a limited run. On the radio side, Black Masquerade was picked up as SiriusXM Octane's Test Drive, and I designed the announcement kit that ran across the band's socials with the week's play schedule.

Awake At Last and Above Snakes shared tour lanyard with ouroboros crest and tour dates SiriusXM Octane Test Drive announcement for Black Masquerade with weekly play schedule
04

Results & Impact

$1K+In merch per show
  • Merch is the band's primary revenue stream, averaging roughly $1K per show on tour
  • Cohesive visual identity carried across every merch drop, release, and ad
  • Designed the tour lanyard for the Awake At Last and Above Snakes shared tour
  • Designed the SiriusXM Octane Test Drive announcement kit for Black Masquerade
  • Designed the Future Rock playlist cover: 2,505 saves, 28 tracks, and growing
The Growing Pains merch design being drawn by hand in Procreate on iPad
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