Leading the visual evolution of KONA across packaging, ecommerce, digital, and campaigns. Building a cohesive brand experience that connects with outdoor cooking enthusiasts and drives results.
KONA had a strong product and a loyal following, but the brand visuals lacked consistency across packaging, digital, and retail. The goal was to create a unified identity that felt premium, authentic, and adventurous while improving clarity and online conversion.
I developed a cohesive brand system for KONA that brought consistency across packaging, ecommerce, digital campaigns, and product storytelling. The visual direction blended bold typography, earthy textures, warm lifestyle imagery, and KONA’s signature “vacation in your backyard” energy to create a brand experience that felt elevated, inviting, and made for outdoor cooking enthusiasts.
I designed a full packaging system for KONA that created clear flavor differentiation while keeping a cohesive family look across the product line. This included the structure, typography, color system, icon style, and a custom hand drawn tribal print that became a signature visual element across KONA’s packaging and product designs. I also extended the system into KONA’s ice packs, creating custom molded graphics that brought the brand identity into a functional product format.
I developed conversion focused ecommerce and campaign creative across Amazon, Shopify, email, social, and product launch materials. From listing images and A+ content to promotional campaigns and launch visuals, each piece was designed to improve clarity, build trust, and help customers quickly understand the value of each product. I also designed and coded custom Shopify landing pages to turn product education into polished digital experiences.
Lifestyle imagery played a key role in shaping KONA’s brand experience, transforming product visuals into a warm, inviting world of outdoor cooking, connection, and backyard escape. From food photography to styled product scenes, the imagery helped make the brand feel more experiential and emotionally engaging.
